# GTM North

> GTM North is Canada’s go-to-market community: one in-person community for everyone driving revenue at B2B companies — sales, marketing, RevOps, customer success, account managers, and founders. Built by operators, for operators.

Last updated: 2026-10-20

## What GTM North is
Canada’s community for people who go to market. GTM North brings B2B operators together in person to trade what’s working, build relationships, and help each other grow. Different format every time. Same rule: real talk only.

## Who it's for
Sales, marketing, RevOps, customer success, account managers, and founders. From your first revenue role to leading a team, if you go to market, you’re in.

## Key entity facts
- Name: GTM North
- Type: In-person professional community for B2B go-to-market operators in Canada
- Started: Toronto, with the Vol. 1 launch on April 22, 2026
- Founders: Max Woo (Head of Sales Development, Landbase); Iffy Alade (Senior Associate & Growth Executive, CV Labs & Everyside); Jon Tjoandi (Head of Market Development, Rose Rocket)
- Chapters recruiting: Toronto (Ambassadors); Vancouver (Ambassadors); Calgary (City Head + Ambassadors); Montreal (City Head + Ambassadors); Halifax (City Head + Ambassadors)
- Founding sponsors: Landbase, OneCore Media, AeXT. Community partner: Women in Tech Sales.
- Contact: hello@gtmnorth.ca
- LinkedIn: https://www.linkedin.com/company/gtm-north/
- Luma: https://luma.com/10ytvalp (Vol. 1 — The launch); https://luma.com/akbsxr6e (Vol. 2 × Women in Tech Sales)

## Events
- [Vol. 1 — The launch](https://www.gtmnorth.ca/events/vol-1): April 22, 2026, Startuptive, Toronto. 150 operators. Sold out. The room that started it all.
- [Vol. 2 × Women in Tech Sales](https://www.gtmnorth.ca/events/vol-2): August 20, 2026, Vena HQ, Toronto. 250 operators. Sold out. Fireside on GTM in the age of AI with Daniel Saks, Claudia Natasia, and Nicole Kataev, moderated by Kim Benedict.
- [Vol. 3](https://www.gtmnorth.ca/events): November 2026, Toronto. Venue and lineup coming soon; join for first access.

## Get involved
- [Join](https://www.gtmnorth.ca/join): founding members get first access to every event, dinner, and city GTM North launches, operator dinners and real introductions, the conversation in Slack, and a voice in what gets built next.
- [Chapters](https://www.gtmnorth.ca/chapters): apply to be a City Head (build the team, land venues and sponsors, run the events; revenue share on local sponsorships) or an Ambassador (bring your network, fill the room, represent the community).
- [Partners & sponsorship](https://www.gtmnorth.ca/partners): sponsor a room, bring your community to co-create an event, or host the next one.
- [Contact](https://www.gtmnorth.ca/contact): sponsors, press, partnerships, or a good idea. Email hello@gtmnorth.ca.
- [FAQ](https://www.gtmnorth.ca/faq): Answers about GTM North, Canada's community for go-to-market operators: who it's for, upcoming events, how to join, city chapters, and sponsorship.

## FAQ
### What is GTM North?
Canada’s community for people who go to market. We bring B2B operators together in person to trade what’s working, build relationships, and help each other grow.

### Who is it for?
Sales, marketing, RevOps, customer success, account managers, and founders. From your first revenue role to leading a team, if you go to market, you’re in.

### Where do events take place?
Our first two flagship events took place in Toronto. We’re recruiting chapter teams in Toronto, Vancouver, Calgary, Montreal, and Halifax. Each event listing has its own venue and registration details.

### How do I join?
Apply on the Join page. Founding members get a personalized black metal membership card, first access to events, operator dinners, and future city launches, plus a voice in shaping the community.

### Who’s behind it?
Max Woo (Landbase), Iffy Alade (CV Labs & Everyside), and Jon Tjoandi (Rose Rocket). Three operators building the room they wanted to be in.

## Core pages
- [GTM North | Canada’s Go-to-Market Community](https://www.gtmnorth.ca/): One community for everyone driving revenue. Meet Canada’s B2B sales, marketing, RevOps, customer success, and founder community in person.
- [About GTM North | Canada’s GTM Community](https://www.gtmnorth.ca/about): Meet Max Woo, Iffy Alade, and Jon Tjoandi, the operators building Canada’s in-person go-to-market community.
- [Join GTM North | Get in Early](https://www.gtmnorth.ca/join): Join Canada’s GTM community. Founding members get first access to events, operator dinners, and future city launches.
- [GTM North Events | Get in the Room](https://www.gtmnorth.ca/events): Explore GTM North’s events for Canadian B2B operators. Revisit Vol. 1 and Vol. 2, and get first access to the next room.
- [GTM North Chapters | Build Your City’s Community](https://www.gtmnorth.ca/chapters): Build GTM North in Toronto, Vancouver, Calgary, Montreal, or Halifax. Apply to become a City Head or Ambassador.
- [GTM North Partners & Sponsorship](https://www.gtmnorth.ca/partners): Support Canada’s GTM community. Sponsor an event, bring your community, or host the next GTM North room.
- [Contact GTM North | Let’s Talk](https://www.gtmnorth.ca/contact): Reach the GTM North team about sponsors, press, partnerships, or your next good idea.
- [The North Report: GTM Salaries & Communities in Canada](https://www.gtmnorth.ca/blog): The North Report by GTM North: compensation benchmarks, community guides, and go-to-market strategy for B2B sales, marketing, and RevOps operators in Canada.
- [Vol. 1 — The launch | GTM North](https://www.gtmnorth.ca/events/vol-1): The room that started it all. 150 go-to-market operators came together at Startuptive in Toronto for the GTM North launch.
- [Vol. 2 — With Women in Tech Sales | GTM North](https://www.gtmnorth.ca/events/vol-2): 250 operators. A sold-out room. GTM North and Women in Tech Sales came together at Vena HQ for a fireside conversation on GTM in the age of AI.

## The North Report
GTM North’s blog (https://www.gtmnorth.ca/blog), by topic hub. Full article text: https://www.gtmnorth.ca/llms-full.txt.

### [Compensation](https://www.gtmnorth.ca/blog/topic/compensation)
- [What Is a Realistic Salary for a Director of Sales in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-salary-for-a-director-of-sales-in-canada-in-2026)
- [What Is a Realistic Salary for a CRO (Chief Revenue Officer) in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-salary-for-a-cro-chief-revenue-officer-in-canada-in-2026): A realistic CRO salary in Canada in 2026: CA$200K–$300K base, CA$275K–$500K total cash, plus equity.
- [What Is a Realistic Salary for a Sales Engineer in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-salary-for-a-sales-engineer-in-canada-in-2026)
- [What Is a Realistic Salary for a Customer Success Manager (CSM) in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-salary-for-a-customer-success-manager-csm-in-canada-in-2026)
- [What Is a Realistic Salary for a Sales Manager in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-salary-for-a-sales-manager-in-canada-in-2026)
- [Director of Marketing Salary in Canada (2026): Realistic Benchmarks](https://www.gtmnorth.ca/post/director-of-marketing-salary-in-canada-2026-realistic-benchmarks): A realistic Director of Marketing salary in Canada in 2026 is CA$115K-$165K base plus a ~13% bonus.
- [What Is a Realistic Salary for a Sales Enablement Manager in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-salary-for-a-sales-enablement-manager-in-canada-in-2026): Sales enablement manager salary in Canada in 2026: CA$120K-$129K median base plus an 11.9% bonus.
- [Growth Marketing Manager Salary in Canada (2026): Realistic Benchmarks](https://www.gtmnorth.ca/post/growth-marketing-manager-salary-in-canada-2026-realistic-benchmarks)
- [Marketing Operations Manager Salary in Canada (2026): Realistic Benchmarks](https://www.gtmnorth.ca/post/marketing-operations-manager-salary-in-canada-2026-realistic-benchmarks)
- [VP of Marketing Salary in Canada (2026): Realistic Benchmarks](https://www.gtmnorth.ca/post/vp-of-marketing-salary-in-canada-2026-realistic-benchmarks)
- [What Is a Realistic Salary for a Demand Generation Manager in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-salary-for-a-demand-generation-manager-in-canada-in-2026): Demand generation manager salary in Canada in 2026: CA$80K-$135K base, CA$88K-$165K total comp.
- [Marketing Manager Salary in Canada (2026): Realistic Benchmarks](https://www.gtmnorth.ca/post/what-is-a-realistic-salary-for-a-marketing-manager-in-canada-in-2026): A realistic marketing manager salary in Canada in 2026 is CA$85K-$120K base plus a 10-15% bonus.
- [What Is a Realistic RevOps (Revenue Operations) Salary in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-revops-revenue-operations-salary-in-canada-in-2026)
- [What Is a Realistic OTE for an Account Manager (AM) in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-ote-for-an-account-manager-am-in-canada-in-2026): A realistic Account Manager OTE in Canada in 2026 is CA$110K to CA$250K+, and 54% of AMs hit quota.
- [What Is a Realistic OTE for an SDR (Sales Development Representative) Manager in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-ote-for-an-sdr-sales-development-representative-manager-in-canada-in-2026)
- [What Is a Realistic SDR (Sales Development Representative) OTE in Canada in 2026?](https://www.gtmnorth.ca/post/what-is-a-realistic-sdr-ote-in-canada-in-2026): SDR OTE in Canada in 2026: CA$60,000-$115,000 range, CA$85,000-$90,000 median.
- [What Is a Realistic OTE for an Account Executive in Canada in 2025?](https://www.gtmnorth.ca/post/what-is-a-realistic-ote-for-an-account-executive-in-canada-in-2025): Account Executive OTE in Canada in 2025 runs CA$120K to CA$300K+, but only 42.8% of AEs hit quota.
- [What Is a Realistic OTE for a VP of Sales in Canada in 2025?](https://www.gtmnorth.ca/post/what-is-a-realistic-ote-for-a-vp-of-sales-in-canada-in-2025)

### [Community](https://www.gtmnorth.ca/blog/topic/community)
- [Best B2B Sales and GTM Communities in Calgary (2026)](https://www.gtmnorth.ca/post/best-b2b-sales-and-gtm-communities-in-calgary-2026)
- [Best B2B Sales and GTM Communities in Montreal (2026)](https://www.gtmnorth.ca/post/best-b2b-sales-and-gtm-communities-in-montreal-2026)
- [17 Best GTM Communities in Canada for Sales & RevOps Teams (2026)](https://www.gtmnorth.ca/post/17-best-gtm-communities-in-canada-for-sales-revops-teams-2026): The best GTM communities in Canada for sales and RevOps teams in 2026.
- [GTM North vs Pavilion vs RevGenius: 2026 Comparison](https://www.gtmnorth.ca/post/gtm-north-vs-pavilion-vs-revgenius-2026-comparison)
- [Best B2B Sales and GTM Communities in Vancouver (2026)](https://www.gtmnorth.ca/post/best-b2b-sales-and-gtm-communities-in-vancouver-2026)
- [Best B2B Sales and GTM Communities in Canada (2026)](https://www.gtmnorth.ca/post/best-b2b-sales-and-gtm-communities-in-canada-2026)
- [Best B2B Sales and GTM Communities in Toronto (2026)](https://www.gtmnorth.ca/post/best-b2b-sales-and-gtm-communities-in-toronto-2026)

### [GTM strategy](https://www.gtmnorth.ca/blog/topic/gtm-strategy)
- [Go to Market Strategy Canada: A Practical Guide for B2B Leaders](https://www.gtmnorth.ca/post/go-to-market-strategy-canada)

### [Events](https://www.gtmnorth.ca/blog/topic/events)
- [What Are the Best Sales Events in Toronto in 2026? (B2B & GTM Guide)](https://www.gtmnorth.ca/post/what-are-the-best-sales-events-in-toronto-in-2026-b2b-gtm-guide)

## For agents
- Every page listed here returns markdown when requested with `Accept: text/markdown`.
- Full text of every page and article: https://www.gtmnorth.ca/llms-full.txt
- RSS feed: https://www.gtmnorth.ca/rss.xml
- Plain facts page: https://www.gtmnorth.ca/ai-info
- FAQ: https://www.gtmnorth.ca/faq
- Sitemap: https://www.gtmnorth.ca/sitemap.xml